Global Outsight is founded on the belief that corporate decisions in today's increasingly globalized business environment cannot be based solely on strategic and financial considerations. As key global actors, businesses work in—but also affect—the cultural context in which they operate. The global business environment requires more than traditional business sense: it demands a comprehensive understanding of the broader political, historical, and cultural environment. In our view, the phenomenon of globalization will not contribute to a worldwide homogenization of disparate cultures nor will it result in a simplification of business decision making. Quite the contrary, the growing interconnectedness of our world requires acute attention to national and regional peculiarities.

Cultural differences—large and small—greatly affect the success of multinational business. In fact, decisions made without a deep understanding of cultural issues are a major reason why ONE HALF of all cross-border ventures FAIL.*

Our passion lies in the examination of these factors—political, historical, economic and religious—that forge the character and identity of every region of the world. We believe that combining global knowledge with local understanding leads to better business thinking. The subtle cultural realities that we can illuminate often mean the difference between business success and failure.




*Ali, Globalization of Business, 2000